FIERAMILANO HEADQUARTERS
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In open land natural light turns into a materical capable of transforming how a landscape is perceived, whether it be natural or man-made.
In the peculiar setting of a Trade Fair, an horizont where light flow in and is reflected in the whites, greys and patches of colour, it can become a material shimmering from north to south, from east to west, emphasizing the deep colour of dawn and dusk.
The new building is characterized by the colour gold, whose preciousness refers to the theme of sunlight and its reflections, the capacity to create an atmosphere of transparency, opacity, reflections and semi-transparencies with its surroundings, within the territorial perspectives crossing the area at different speeds and at all times of day.
Photo credits: Ernesta Caviola
1870 Projects
Mediapyramid ARCHITETTURA
MEDIA PYRAMID COLLEGATE
