The Juventus Stadium in Turin is a fine example of new generation private stadiums built for the pure enjoyment of sports. Giugiaro Architettura's work concentrated on the exterior styling of the stadium.
The linear aspect of the sides of the building has been given a modern, technological effect thanks to the metal lamellae producing a flight of steps lowering towards the ground. The graphic aspect studied for the floor produces a stylish game which enables the team to develop a series of commercial promotions, such as that of selling a star to be placed in the tiles with the owner's name inserted in it.
Photo credits: Giugiaro Architettura