JTI HEADQUARTERS -

GENEVA

The architecture draws references not only from its immediate context, but also from Lake Geneva and the Alps, establishing a strong identity amid its illustrious neighbors while responding sensitively to the surrounding low-rise environment. The building’s opposing corners are elevated, which creates permeability through the site, opening it up to the local neighborhood and facilitating direct pedestrian connections to a transportation hub.  

Embodying JTI’s brand values - ‘enterprising, open, and challenging’ - the design of the headquarters creates a workplace that breaks down corporate silos and contributes to an open and flexible organization. The design team identified three spatial typologies - landscape, social amenities, and dedicated workspace - to govern the way that employees and visitors experience the building.  

A 'Continuous Landscape' concept integrates these three spatial types by creating a seamless experience that weaves through the building, connecting a variety of spaces. These include open plan offices, 66 meeting rooms, 31 collaborative work areas, and 23 coffee points, along with a business center, auditorium, fitness center and deli, plus two roof terraces and several social spaces.  

This pathway is distinguished by a series of art installations by conceptual artist Liam Gillick, a color palette of marble and gray tones, and furniture made of regionally-sourced materials. At the structural level, a torsional tube system, which enables column free office space, provides for maximum internal flexibility and future adaptability. 

Photo credits: Hufton+Crow, Adrien Barakat, Johannes Marburg