THE HIVE - THE UK PAVILION AT THE EXPO MILANO 2015

Cities: MILAN
Countries: ITALY
Categories: EXPO AND EVENTS
Designer: ATELIER2
Date: 2015
The UK Pavilion at the Expo Milano 2015, The Hive, aims to raise global public awareness of the impact that food production and consumption has on people’s lives around the world, through the theme of bees, highlighting the plight of the honeybee and ways in which new research and technology are helping to address challenges, including food security and biodi­versity. The pavilion design takes the ecology of a bee colony and reinterprets it as an experience: visitors meander through an orchard, discover a wildflower meadow and enter a ‘virtual hive’. The pavilion consists of five main areas for visitor experience: the orchard, the meadow, the architectural programme, the terrace and the hive. The UK Pavilion also won the Award BIE – Architecture and Landscape Category - Pavilions under 2000sqm for merging content, display and spatial experience. 
Photo credits: Atelier2
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