Prada Foundation is a non-profit organisation created in 1993 by Miuccia Prada and Patrizio Bertelli, both inspired by a deep passion for contemporary art.
Since the very beginning, the Foundation has commissioned art installations, promoted initiatives in the field of cinema – also in collaboration with the Venice Biennale -, organised cultural events with the partnership of the “Tribeca Film Festival” in New York and the “Fondazione Giorgio Cini” in Venice, and sponsored symposia on philosophy as well as architecture solo exhibitions.
The new headquarters, located in Largo Isarco, Milan, will enable Prada Foundation to give shape and substance to its old and new initiatives by creating a permanent cultural and exhibition centre.
The complex, which will be built on a former industrial site of the early twentieth century, includes seven buildings – warehouses, laboratories and silos – constructed around a large central courtyard.
The project will add new buildings with an overall surface of 10,000 m2 to the existing 7500-m2 complex.
Designed by architect Rem Koolhaas, the project complements the existing structure with a tower, a 60 m high sculpture building, which will house the Foundation collection, the Ideal Museum and an auditorium.
The centre will become a permanent exhibition centre where festivals, meetings, conferences and theatrical performances will be hosted; it will be equipped with a multimedia laboratory to simultaneously communicate with the entire world.
Photo credits: Bas Princen - Fondazione Prada, Charlie Koolhaas - OMA