On the morning of the 17 November 2014, in the “Piccolo Teatro
Grasso”(Milan) the Pavilion with whom Coca-Cola will be in Expo 2015, was
presented. For this occasion there were Giuseppe Sala, Managing Director for
Expo 2015 and Kim Alexander, General Manager Coca-Cola for Expo 2015.
The Coca-Cola Pavilion will be placed close to the Lake Arena and it is
designed by Giampiero Peia and the architectural studio Peia Associati with
the collaboration of Brand Experience agency psLIVE. The Pavilion, a box of
35 x 20 and 12 meters high, has a total area of 1000 square meters divided
on two floors and a double height square. The building is composed by
modular elements and is made with sustainable, recyclable and
reusable materials. On the exterior walls, made out of wood and glass, the
famous Coca-Cola logo and the silhouettes contour, the historic glass bottle of
Coca-Cola, are placed. Giant video images and hanging waterfalls stand
above the entry and the exit of the building in order to create a play of light
and transparency, creating a highly expressive external image.
A recyclable and eco-friendly Pavilion, with an eye to the “after – Expo”.
The project of the Pavilion respects the strictest parameters of sustainability
with the use of innovative technical and technological solutions. The shape
and the cladding are defined in order to have a eco-friendly building which has
a passive cooling system. It creates a natural ventilation ensuring both
significant energy savings and a refreshing environment for the visitors.
Moreover the Pavilion has a green roof with a very low water consumption
providing excellent thermal insulation for the interior and the use of equipment
, sensors, and LED lighting allow further energy savings.
The issue of sustainability is inherent in the general concept of the project,
which will have a second life, indeed at the end of the Event, the Coca- Cola
Pavilion will be dismantled and rebuilt to become a covered space where
physical activity and sport take place for the benefit of the local community.
Photo credits: Peia Associati